Hi, I’m Elena
Product designer who makes the complex feel effortless.
Designer focused on clarity, usability, and meaningful outcomes. With 10+ years of experience shaping digital products for Alaska Airlines, Revant Optics, REI, and Amazon. I do real-world research to reduce friction and drive measurable outcomes. Find more
Portland, Oregon
UI/UX · E-commerce · Travel
Open to opportunities
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Revant Optics
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Alaska Airlines
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REI Co-op
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Nordstrom
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Williams Sonoma
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Oracle Marketing Cloud
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Amazon
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Blue Nile
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✦ Revant Optics ✦ Alaska Airlines ✦ REI Co-op ✦ Nordstrom ✦ Williams Sonoma ✦ Oracle Marketing Cloud ✦ Amazon ✦ Blue Nile ✦
Alaska & Hawaiian Airlines
Reimagining the experience
Redesigned lobby kiosk and bag-drop flows used by millions of passengers annually across the Alaska network.
UI/UX Design & Strategy ✦ User Testing ✦ Inclusive Design ✦ Accessibility
Design Philosophy
Keep it simple. Make it smart.
Revant Optics
Selection Process Flow
Redesign of website customization tool for prescription lenses.
UI/UX Design ✦ User Testing ✦ Wireframes ✦ Story-mapping ✦ Responsive Design ✦ Inclusive Design.