Hi, I’m Elena

Product designer who makes the complex feel effortless.

Designer focused on clarity, usability, and meaningful outcomes. With 10+ years of experience shaping digital products for Alaska Airlines, Revant Optics, REI, and Amazon. I do real-world research to reduce friction and drive measurable outcomes. Find more

Portland, Oregon

UI/UX · E-commerce · Travel

Open to opportunities

Revant Optics

Alaska Airlines

REI Co-op

Nordstrom

Williams Sonoma

Oracle Marketing Cloud

Amazon

Blue Nile

✦ Revant Optics ✦ Alaska Airlines ✦ REI Co-op ✦ Nordstrom ✦ Williams Sonoma ✦ Oracle Marketing Cloud ✦ Amazon ✦ Blue Nile ✦

Alaska & Hawaiian Airlines

Reimagining the experience

Redesigned lobby kiosk and bag-drop flows used by millions of passengers annually across the Alaska network.

UI/UX Design & Strategy ✦ User Testing ✦ Inclusive Design ✦ Accessibility

 

Design Philosophy

Keep it simple. Make it smart.

 

Revant Optics

Selection Process Flow

Redesign of website customization tool for prescription lenses.

UI/UX Design ✦ User Testing ✦ Wireframes ✦ Story-mapping ✦ Responsive Design ✦ Inclusive Design.

Design leader focused on user-centered design & building effortless experiences.