Hi, I’m Elena
Product design leader who makes the complex feel effortless.
Designer focused on clarity, usability, and meaningful outcomes. With 15+ years of experience shaping digital products for Alaska Airlines, Revant Optics, REI, and Amazon. I do real-world research to reduce friction and drive measurable outcomes. Find out more
Portland, Oregon
UX · E-commerce · Travel
Open to opportunities
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Revant Optics
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Alaska Airlines
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REI Co-op
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Nordstrom
✦
Williams Sonoma
✦
Oracle Marketing Cloud
✦
Amazon
✦
Blue Nile
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✦ Revant Optics ✦ Alaska Airlines ✦ REI Co-op ✦ Nordstrom ✦ Williams Sonoma ✦ Oracle Marketing Cloud ✦ Amazon ✦ Blue Nile ✦
Alaska & Hawaiian Airlines
Interactive Design ✦ UX Design ✦ Accessibility
Redesigned lobby kiosk and bag-drop flows used by millions of passengers annually across the Alaska network.
Design Philosophy
Keep it simple
Make it smart
Navigational Design
UI Design. Desktop & Mobile Design.
Selection Process Flow
UX Design & Strategy. User Testing. UI Design. Wireframes. Story-mapping. Responsive Design. Inclusive Design.