Hi, I’m Elena

Product design leader who makes the complex feel effortless.

Designer focused on clarity, usability, and meaningful outcomes. With 15+ years of experience shaping digital products for Alaska Airlines, Revant Optics, REI, and Amazon. I do real-world research to reduce friction and drive measurable outcomes. Find out more

Portland, Oregon

UX · E-commerce · Travel

Open to opportunities

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Revant Optics

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Alaska Airlines

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REI Co-op

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Nordstrom

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Williams Sonoma

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Oracle Marketing Cloud

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Amazon

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Blue Nile

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✦ Revant Optics ✦ Alaska Airlines ✦ REI Co-op ✦ Nordstrom ✦ Williams Sonoma ✦ Oracle Marketing Cloud ✦ Amazon ✦ Blue Nile ✦

Alaska & Hawaiian Airlines

Interactive Design ✦ UX Design ✦ Accessibility

Redesigned lobby kiosk and bag-drop flows used by millions of passengers annually across the Alaska network.

 

Design Philosophy

Keep it simple
Make it smart

 

Navigational Design

UI Design. Desktop & Mobile Design.

Selection Process Flow

UX Design & Strategy. User Testing. UI Design. Wireframes. Story-mapping. Responsive Design. Inclusive Design.

Design leader focused on user-centered design & building effortless experiences.