Designed for Tablet

Challenge: We were tasked with designing a website that would provide an improved experience for users accessing it via tablet devices. The ring builder tools available on the web version were difficult to use on smaller touch-based screens, and the existing mobile site was not a feasible solution.

Action: We began our process by identifying areas where new touch-based solutions were necessary and where simpler updates to the interface would suffice. A lot of attention was given to ensuring that the user flow was smooth and the graphics were easy to understand. However, we encountered an issue during user testing when we discovered that an editable one-page solution was preferred over the trademarked three-step process. Despite our efforts to argue in favor of the new one-page solution, we ended up with a more hybrid approach, converting the one-page solution into more of a confirmation page. Although I don't believe it would have changed the outcome, this experience taught me the value of early testing in the process. My involvement in this project was mainly centered around user testing and process flow, rather than the final UI design.

Role: UX design and user testing.

Results

Unfortunately, this project did not launch. By the time the site was ready, the business was considering an adaptive redesign. Convincing stakeholders that one website would be easier to maintain than three is a different kind of success: one that came from proving we made high-level site design based on a thoughtful, well-researched process. What followed was an iterative time for the design team which influenced the whole business strategy. See samples from the adaptive redesign here.