Cinemagraphs
The main goal of the project was to come up with new ideas and test different variables, while also leveraging past learnings. The variables that were tested included subtle animations (cinemagraphs), messaging, imagery, as well as button size and placement.
The idea behind the interstitial banners was to promote the convenience of accessing your inbox from anywhere, whether you're on your daily commute, running errands, or even relaxing on the beach. The subtle animations were used to grab the attention of users within the short time frame that the banners were displayed before being closed.
Results
Based on the findings from the static and animated banners, it was discovered that a simpler design and shorter headlines were more effective in increasing app downloads. The same results were observed in static and animated graphics. Moreover, the top-performing interstitial banner is on the right.
